Attraction Marketing and Sales Funnels
All the buzz these days on the internet is about Attraction Marketing and having a Sales Funnel.
If you’re new to using the internet for Network Marketing, or for that matter, using the internet
for any type of marketing, you may not be familiar with these concepts and the role they can
play in building your business.
So what are Attraction Marketing and Sales Funnels? What role do they play in Network
Marketing? Well, there are a LOT of people out here in cyberspace who would like to charge
you big bucks to find out. I’m not one of them. Granted, I want to make money, too, just like
you, but there are some very good free and reasonably priced resources available to help you.
I’ll be telling you about some of them on this blog site.
But first, what is Attraction Marketing? Attraction Marketing, in its simplest terms, is attracting
customers to you, instead of you chasing customers (or prospects). On-line, just as in other
types of marketing, one of the best ways to attract customers is to build a relationship with
people so they understand that you are a person they can trust - someone who is interested
in helping them achieve their goals.
Nearly all of the Attraction Marketing models on-line will tell you that the best way to start
building that relationship is to give away something of value for free - usually information that
can be digitally delivered for little or no cost to the marketer. The purpose of the give-away
is to get the customer or prospect into the “Sales Funnel” or “Marketing Funnel.”
In order to receive the free information, the customer almost always has to give their e-mail
address and opt-in to receiving e-mails from the marketer. There is nothing wrong with this.
The customer receives something of value, and the marketer gets something of value, a way
to market to a very interested prospect.
This is where the trust-building starts. If the marketer’s free product delivers on the promise
of being relevant and useful to the customer, the customer is likely to open the marketer’s
e-mails. If the marketer continues to provide relevant, useful information in his or her e-mails,
the prospect is likely to buy products from the marketer, because trust has been established.
The customer was “attracted” by the free offer and then continues to be “attracted” to the
offers of the marketer, because the marketer delivered on his or her promises. The customer
is now in the marketer’s “Funnel”.
The “Sales Funnel” model is used to describe this process, because at first, lots of people
opt-in for the free product. Then fewer people buy the marketer’s initial offering and even
fewer buy subsequent offerings, which are usually increasing in price. The customer base
grows smaller and smaller, but the customers at the small end of the “Funnel” are very
good customers. They are the ones spending thousands of dollars to attend the marketer’s
workshops, and buying the premium products.
What does this have to do with Network Marketing, you ask? Well, for the Network Marketer,
the premium product is sold when the customer or prospect joins the marketer’s MLM. The
selling doesn’t necessarily stop there. The savvy Network Marketer knows that the people
in his or her downline need tools and resources to be successful at duplicating the whole
process, and makes those tools available through affiliate programs. The marketer teaches
their downline to do the same.
The good Network Marketer goes out of his or her way to help guide their prospects to those
products and tools that are going to give their prospect the absolute best chance for success.
Affiliate sales are nice. They help pay the overhead. But as we all know, the real money in
Network Marketing is in building a downline that can duplicate and leverage your efforts.
These days, very few people are building substantial downlines using the old-style recruiting
efforts taught by most MLM companies. If you are presently with a company, you’ve already
found out how hard it is to get anyone to join your business. That’s where Attraction Marketing
comes in. You are marketing to people who know what Network Marketing is, and they are
interested in making money by that means. And they come to you - you don’t chase them.
It makes all the difference in the world in your recruiting efforts. If you’re interested in seeing
one of the “Funnels” I use in my business, click on this text link for your free download.
March 7, 2009
Posted in: On-line Lead Generation
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