The Importance of a Website

If you’re new to the idea of generating leads for your MLM on-line, the first and most
important action you need to take is to put up a website or blog. This is your cyber
real estate, and the most essential tool you can have in your marketing arsenal. It is
key to every aspect of your lead generation. Today, I’ll go through a few of the ways
to use your site.

But before I get into that, let’s talk a little bit about what to put on your site to make it
effective. People go on-line for a lot of reasons, but one of the top reasons is to find
information. Google’s rise to prominence as a search engine came about because they
were so good at providing relevant results for people who were looking for information.

So, the best thing you can do to make your website or blog relevant to your visitors
and to the search engines, is to put high-quality, relevant information on your site.
Much of the high-quality content on your site needs to be available at no charge to
your visitors. This information also needs to be updated on a regular basis by adding
pages or posts.

Now, for some of the ways to use your site:
- To position yourself as a leader or an authority in your industry, someone people
want to follow. As alluded to above, when you provide good, relevant content
on your site, people realize that you know what you’re talking about and that you
may be able to help them be successful. They are attracted to you.

- To acquire contact information from people, so that you can build a relationship
with them via e-mail, mail, Skype, social networking sites, telephone, etc. This
can open up several different avenues of communication with which you can
further establish credibility with your prospects.

- To market relevant products to your prospects, tools that will help them succeed.
There are many ways to market products to your prospects, but affiliate programs
are probably the easiest to get started with. Promoting the right products will help
you in two ways. First, the sales will help you cover your expenses whether the
prospect joins you or not. Second, the right products can help pre-sell the prospect
on the idea of joining your business or the need for additional products.

Of course, it is best if you can market your own products, but that’s pretty hard
when you’re first getting started. Just be sure that the affiliate products you
promote on your site are relevant to your site content, and they deliver top quality
for the money. Promoting inferior or non-applicible products will hurt your credibility.

- To expand the ways in which you can prospect, both on-line and off-line. Being able
to send prospects to your own quality, information-filled website can help to pre-sell
people on joining you in your business. There are many ways in which to get people
to visit your site. Here’s a short list:

Classified ads - on-line and off-line in newspapers, magazines, trade publications, etc.
Search engine advertising on Google, Yahoo, MSN, etc.
Social networking sites like MySpace, Facebook, Twitter, Squidoo, and many others
Writing articles and press releases, on-line and off-line

There are many other ways to use your website or blog, but I hope this gives you a starting
point. For help with the technical aspects of getting a site going I can recommend an excellent
video series that gives you step-by-step instructionsВ  and some excellent marketing tips.

March 8, 2009   Posted in: On-line Lead Generation

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